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an interactive packaging launch by wine brand schmitt sohne is just the tip of the iceberg, according to datamonitor, with an explosion in quick response (qr) codes expected to appear over the next couple of years. the qr codes, when scanned by a smartphone take consumers to an online site where they can interact with the brand german-based schmitt sohne has added qr code technology to the labels and point-of-sale materials for all of its brands.

the traffic light labelling system may have lost steam in europe but in australia, the debate has again been reignited with a new study on the nutritional content of muesli. found that “not all muesli lives up to its healthy reputation”, renewing its call for mandatory traffic light labelling. it said that people should not be swayed by nutrition claims alone, as “despite its healthful image, muesli can be laden with fat and sugar”.

ulrick & short (u&s) has introduced a range of clean label products for seafood processors looking to replace phosphates and artificial additives with more natural ingredients. phosphate replacers are derived from crops such as maize and tapioca the new range of clean label phosphate replacers, as well as stabilisers and thickeners are an extension of the company\'s “already successful” ezimoist and synergie ingredients that originally offered alternatives to modified starches and additives in meat products.

a large number of substances used in non-plastic food contact materials have never been evaluated, said a european food safety authority (efsa) working group tasked with developing a regulatory framework on the issue. the body’s scientific cooperation (esco) working group has also proposed that a pan-european network of experts be set up to help tackle crisis situations that surface in relation to such issues as printing inks , coatings, paper and board, and adhesives.

china and india are expected to lead a 30 per cent increase in global liquid dairy consumption over the current decade, according to new research from tetra pak. a growing population, rising prosperity and urbanisation are all expected to conspire to bring about a boom in global dairy sales. while consumption is expected to fall in western europe, which has the highest per capita milk sales in the world today, in other regions a big increase in sales is expected.

meps yesterday voted in favour of new laws on how food is labelled throughout the eu, a move they claimed will benefit both consumers and the food industry.the new regulations will see some changes to the way information on nutrition, country-of-origin and ingredients are displayed on food labels. the vote comes three weeks after the european parliament and the european council of ministers agreed on a final draft of the new labelling laws.

food manufacturers need to start preparing to change their packaging after meps voted in favour of new labelling rules yesterday in the european parliament. small to medium-sized businesses might also need to re-think their finances as they are expected to be hit most by the cost of labelling changes. there is also disappointment that some of the changes did not go far enough, with alcoholic beverages exempt and no front-of-pack requirement for nutrition labelling, according to john dalli, european commissioner for health and consumer policy.

meps want new rules on information on nutrition and country-of-originmeps today (6 july) voted in favour of new laws on how food is labelled throughout the eu, a move they claimed will benefit both consumers and the food industry. the new regulations will see some changes to the way information on nutrition, country-of-origin and ingredients are displayed on food labels. the vote comes three weeks after the european parliament and the european council of ministers agreed on a final draft of the new labelling laws.

us demand for active and intelligent packaging is predicted to climb 8 per cent per year to be worth us$2.3bn by 2015, new industry research has said. lower costs for the technology combined with greater demand for products offering enhanced shelf-life and/or improved quality will be major driver in sector growth, said the freedonia institute. gains in active and intelligent packaging will outpace overall packing demand, added the cleveland-based organisation.

dark chocolate and salt are among the foods covered by draft new rules that aim to speed up quality labelling of agricultural products in the eu. the eu agriculture committee has amended draft labelling rules, cutting the time allowed for the commission to respond to a request to register such a label from 12 to just 6 months. this would impact foods such as those falling under the \"protected designation of origin\" (pdo) label for products produced, processed and prepared in a given area, such as parmigiano reggiano.